Platform Strategy: Building and Thriving in a Vibrant Ecosystem
Description
Over the past two decades, some of the most profitable and successful firms are those that have adopted a digital platform model—a platform strategy whereby the company allows two or more disparate groups to interact over a platform to co-create value; for example, website developers and users on Akamai, recruiters and employees on LinkedIn, and drivers and customers on Uber. In this program, participants eager to develop or launch a digital platform approach will learn why and how their business strategies may need to be revised to be successful.
Topics
Start Date(s)
Oct 21 2024
Time Commitment
16 hours
Duration
1-4 Weeks
Non-Degree Credit
2.5 EEUs (Executive Education Units)
Certificate
Executive Certificate in Digital Business
Department